Double Tap to Zoom

Virgil Abloh's OFF-WHITE has taken to Instagram to clear the air on what you're actually supposed to do with the zip-tie that accompanies the brand's footwear and apparel.

While it's tempting to rock the zip-tie as you would a sticker on a New Era fitted, the Instagram post makes it quite clear that the tag is intended to be cut off and left alone. Naturally, the video shouldn't be taken as prescriptive, as some of the biggest movements in fashion and art started with a simple idea - that rules are meant to be broken.

Now here's everything you need to know about OFF-WHITE's Nike footwear collaboration.

Related Shopping Tips

We Recommend
  • Inside the Rise of Luxury Sound in Luxury Fashion
  • Did Anyone See Kid Cudi's Off-White™ Sneakers?
  • Virgil Abloh’s Go-To Stylist Is Designing Anti-Fantasy Fashion
  • Swarovski's Creators Lab Is Where Precision Meets Play
What To Read Next
  • This $15 Million G-Wagon Can Fly
  • Travis Scott's Favorite Designer Is Exactly What Oakley Needs
  • Don Cheadle Is Really That Guy
  • Not Even Reebok's Classic Tennis Sneaker Is Safe From the Snoafer Effect
  • Off-White™'s Famous Friends Are Jumpstarting Its New Era (EXCLUSIVE)
  • Workwear Pants That Are Clocking Overtime This Spring