Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
Virgil's Latest Off-White™ Nike Is an Air Force 1 Mid in Disguise
BAPE x OVO feat. Future Is Way 2 Extra
So, This Is What TikTok Smells Like
Facebook's New Name Zucks
Uber Tesla Is the New Uber Black
The Sale of Sylvia Plath's Skirt Is Just as Poetic as Her Work
Forgive Me, Father, For Liking Fendi x SKIMS
If All Else Fails, Scam Your Way Through Halloween
Go Ahead, Timberland x Supreme, Stomp All Over Us
Valentino Vintage Proves Everything Old Is New Again
Loewe's Ghibli Museum Sponsorship Is the Feel-Good News We Need
Gucci's Latest Chunky Sneaker Is Like a Luxe Air Force 1
