Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
Comrade Grimes Is a Costume From the Halloween Gods
Moncler's First Fragrance Smells Like Snow
Honey, I Shrunk the Gucci Cadillac Seville
Vans' Horror Collection Screams Bloody Murder
Behold, Loewe's "Completely Hysterical" SS22 Show
High Heels Are Back With a Vengeance
William Cobbing's Margiela Tabis Get Down and Dirty
Takeaways From the First Black in Fashion Council x HRC Report
Rick Owens, Prince of Darkness, Brightens Up Paris Fashion Week
TikTok's First NFT Is a Viral Lil Nas X Video
Happy Birthday, Virgil — Here's Everything We Wrote About You in 2021
The North Face's Maternity Line Swaddles Babies in GORE-TEX
