Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
Alicia Keys Is Hosting Moncler's Next Show and You're Invited
Byredo's "Shimmering Nudes" Turn Us Onto Stripped-Down Beauty
Apple's iPhone 13 Is Loaded With Bells and Whistles
A Lesson in Cultural Pride At Kim Shui SS22
LUAR Was the Final Boss of New York Fashion Week
Forget the Shower, Lather Up With COMME des GARÇONS' New Fragrance
Freud Would Have a Field Day With Gucci's New Campaign
Hiroshi Fujiwara's MSI Laptop Is For Fashion Nerds Only
Reebok's Instapump Fury Is Now as Weatherproof as It Is Freaky
Jacquemus' New Campaign Is Rated E For Everyone
Philipp Plein's Watches Are Just as Vulgar as You'd Expect
Investor Who Decried Black Lives Matter Exits VF Corp
