Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
BEAMS BOY & Clarks Prove the Wallabee Is Fashion's Slickest Shoe
COMME des GARÇONS' Camo BAPE STA Doesn't Blend In
Hermès Nail Polish Is Luxury, Bottled
Byredo's New Fragrance Might Make You Smell Younger
Do Not Touch The Shoe Surgeon's 'DONDA'-Inspired YEEZY 700
Bulgari's Gérald Genta Arena Mickey Mouse Is Simply Delightful
Puppets and Puppets' Cookie Bag Is Destined For Street Style Stardom
Jacquemus Succumbs to the Kardashian-Jenner Effect
Your Next Pair of Nikes Might Be Made of Gas
Gird Your Loins, a Telfar Bag Restock Is Imminent
Step Into Christian Rex van Minnen's Nightmarish World
YSL Beauty Wants You To Wear Makeup, But Not Too Much
