Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
It's Game on for Burberry & 'Minecraft'
Swarovski Adds Sparkle to Supreme x Vans
The Designer Behind Rihanna's Swarovski "Naked" Dress Is Heading Savage X Fenty Sport
Double-Belting Is Fashion's Next Micro-Trend
Halloween Came Early, Thanks to JW Anderson & 'Carrie'
'Target Black' Isn't Happening — And Neither Is That Balenciaga Collab
On Resale Platforms, Telfar > Hermès
Just What We Needed: $97 Eye Cream By Jared Leto
The Woman Who Dressed America Is Now a 'Real Housewife'
Emma D'Arcy's Negroni Sbagliato, Balenciaga's Lays Bag & Nike's Anti-Resale Strategy
Lays, Paint Cans & Pigeons: Fashion's Best Novelty Bags
