Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
Fragheads, Meet Perfumehead: The Fragrance Brand Bottling Pop Culture
Sample Puppets and Puppets' Fresh Batch of SS23 Cookie Bags
AREA & Sergio Rossi's Shoe Collab Will Have You Looking Sharp (Literally)
Oh, To Be a Fly On the Wall at Beyoncé's Belated Birthday Bash
Broccoli Bags, Arca & Inclement Weather: The Most Viral Moments From NYFW
Glenn Martens' First Fragrance Smells Like Your Favorite Jeans
Ye Is Mad at adidas, London Fashion Week Is Up in the Air & Jerry Seinfeld Is the Face of KITH
Telfar Is Hosting a Blowout Shopping Bag Sale for NYFW
Coperni's Hybrid Flares Ask: How Would a Pair of Pants Wear Pants?
Pamela Anderson Goes to Heaven (By Marc Jacobs)
Collina Strada & Melissa's Trippy Jelly Sandals Are Footwear Magic
Rihanna Made a $500 Lipstick for Fenty Beauty's 5th Birthday
