Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
Hello Kitty Gets the Superstar Treatment
TikTok's Weird Girl Aesthetic Has a Hairstyle: The Jellyfish Cut
WTF Is Going on With the Cast of 'Euphoria'?
Back to Black: Celebs Revisited Their Goth Phase at the 2022 MTV VMAs
Stella McCartney Skincare Proves Slow Beauty Is the New Clean Beauty
Turns Out You Can Make Ye's YEEZY GAP SHDZ at Home
Flop of the Week: Harry Styles
The Glow Up: Emma Rogue Is All About a Frugal Slay
Gen Z Wants It, Christians Fear It: Praying x adidas Is About to Drop
Instagram Is Having an Identity Crisis
Taking Miu Miu's Teeny Tiny FW22 Set For a Test Drive
Team Highsnobiety Is Coveting These FW22 Standouts
