Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
A Fragrance Expert Helped Me Smell Like the Olsen Twins
Bite Bezos & Suck Zuck: MSCHF Invites You to Eat the Rich, Sorta
Here's Your Ticket to Diesel's SS23 Runway Show
Opening Ceremony x LUAR: Two NYC Institutions, One Major Collab
North West Takes Couture Week, the Perils of a White Party, Celebrity Beauty Brand Burnout
Kim Kardashian Reignites the Age-Old Dilemma: Eat Poop Or Look Old?
Balenciaga's Mercedes-AMG Face Shield Is for Shy People Who Love Attention
The Devil Works Hard, But TikTok's "Gentleminions" Work Harder
Vetements' SS23 Tees Are a Total Friday Mood
Balenciaga Made a Speaker Bag, Because Your Music Deserves to Dress Up, Too
Selena Gomez's Rare Beauty Is the Final Boss of Celebrity Beauty Brands
A Life-Size Perfume Bottle Walked Olivier Rousteing's Jean Paul Gaultier Couture
