Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
First Rhode, Now SKKN by Kim — Celebrity Beauty Brands Are Being Taken to Court
Buttcracks to BTS: The Most Viral Moments From the SS23 Men's Shows
Bottega Veneta Is Dropping Archival Accessories Every Month
Doomsday Prepper: Marc Jacobs Steels Us for the Rise of Dystopian Beauty
Gorgeous, Gorgeous Dogs Wear Gucci
Forget the Fashion — at CELINE SS23, K-Pop Was the Main Event
Thom Browne's Thong Miniskirts Lead Menswear Into a Risqué Renaissance
Isamaya Ffrench Talks Us Through Her Anti-Beauty Beauty Brand
Y/Project's Middle Finger Earrings Had Us at Hello
The Perfumer Behind Your Favorite '90s Scents Made an Eau de Bacon
Rick Owens Made the Horniest Tank Top Ever
The Glow Up: How Beauty CEO David Yi Found His Light
