Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
For Gen Z, Buying Fake Fashion Is No Longer a Faux Pas
Mugler's SS22 Campaign Is Full of Butt Cheeks & Cheekbones
According to Google, Beauty Dupes Are Big Business
So That's Why Britney Spears & Donatella Versace Were Hanging Out
Phoebe Gates' Fendace 'Fit Cements the Tech-to-Fashion Pipeline
Dive Into Summer With Thom Browne's First Swimwear Campaign
By Slashing Prices, Lime Crime Might Just Save Itself
Madonna Bootcamp Has Chosen a Winner: Julia Garner
Marc Jacobs x Fendi? Make it Happen, Fashion Gods
The Internet Has Spoken: These Are the Best Apple iOS 16 Features
Flop of the Week: Cheese-Scented Nail Polish
Skinny Jeans Aren't Over Yet, According to Diesel Resort 2023
