Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
What's Going Down at Glossier?
Something New for the 1%: Private Chanel Stores
Dear L'Oréal, Please Don't Change Byredo
The Internet's Not So Sure About Disney x Givenchy
Kanye West x McDonald's Is the Final Frontier of Fast Food Collabs
Is Nothing Sacred Anymore? Welcome to the Era of the Sponcon Wedding
