Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
MM6 Maison Margiela's New Eastpak Collab Is Pure Drip — Literally
Furla's Iconic Candy Bag Is Primed for a Comeback
Kris Jenner's Latest Project: Getting Pete Davidson an H&M Campaign
Meet the Magazine Forging the Intersection of Style, Sports, & Culture
Data Confirms: We're All Wild About Balenciaga, Miu Miu & Diesel
Even Fast Food Can't Resist Y2K Fashion
Supreme x 'Gummo' Is a Cult Classic
Bobbi Brown & Jones Road Made an Expletive-Inducing Foundation
Twitter Is Selling Its Soul to Elon Musk
Meta's First Retail Store to Promote the Metaverse Is... IRL?
Everyone Hates SHEIN But No One Can Pass Up a Coachella Party
Pat McGrath Is Launching Naomi Campbell-Approved Skincare
