Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
GANNI x Juicy Couture: Scandi Style Goes Y2K
Gen Z Has Officially Canceled Skinny Jeans
NIGO's World, Air Max Day Etiquette, & the Problem With 'Bad Vegan'
Life Hacks According to Julia Fox, Adult Crafter
Oscars Predictions 2022: Cringe Edition
The Fashion Moments 'And Just Like That...' Desperately Needs
Eytys' SS22 Denim Campaign Is a Total Thirst Trap
Manolo Blahnik x Birkenstock Is Fashion's Funniest Inside Joke
Netflix's 'Bad Vegan' Sparks Outrage for All the Wrong Reasons
Twitter Thinks It Cracked Telfar's Top-Secret Bag Collaboration
Break Your Lease, We're Moving Into 'Harry's House'
And Just Like That... Another Season of TV's Most Hate-Watched Show
