Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
COMME des GARÇONS & Salomon Are Fashion's Cutest Couple
Grimes & Elon Musk Flex Awful Baby-Naming Skills Again
LimeWire's Relaunch Is a 'Back to the Future' Moment for Millennials
Your CELINE Scent Demands an Equally Luxurious Case
Travis Scott Returns to the Public Eye With Project HEAL
Miu Miu's Skirt Set Is Still the Most Popular Girl in School
Harry Styles' New Pleasing Drop Might Hold Clues to His Next Album
'Fit Battle: Balenciaga's FW22 Front Row
The Good, the Great, & the Glorious of Robert Pattinson's 'Batman' Tour
Forget What TikTok Said — Olaplex Is Not Being Banned
The Future of Off-White™, the End of 'Euphoria,' the Best of Rihanna's Maternity Tour
