Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
Rick Owens' Third Champion Collection Peddles Pentagrams Aplenty
Help! Philipp Plein Is Colonizing the Metaverse!
Mugler's Jimmy Choo Collab Is Basically Lingerie For Your Feet
Looks Like Lady Gaga Won't Get That 'House of Gucci' Oscar, After All
So, Is Fashion Month Digital or IRL or What?
Stop By Selfridges for Balenciaga With a Side of Sex Therapy
Mark Zuckerberg's Meta Is Getting More & More Dystopian
The Academy Be Damned: Highsnobiety's 2022 Oscar Nominations
Forget Those Controversial Jeans: Rihanna Always Pulls Off the Riskiest 'Fits
Keep the Memes Coming — Euphoria Is Returning for Season 3
PerfumeTok Is Spiraling Over Atelier Cologne's U.S. Exit
'Fit Battle: Bella Hadid's Big Pants vs. Kendall Jenner's Big Jacket
