Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
Thanks to TOILETPAPER Beauty, Showering Just Got Surreal
Embracing Crochet & Astrology, Jil Sander FW22 Went Full-On Gen Z
Fashion Bids Farewell to Thierry Mugler, King of Camp
For FW22, Kim Jones Made Dior's "New Look" New Again
Dior Unveiled Surprise Birkenstock Collab for FW22
Byredo's $1,300 Diffuser Smells Like Sound
ERL's Eli Russell Linnetz & Guess Are Collaborating, Kind Of
'Dior by John Galliano' Revisits His Oeuvre, Minus the Complicated Legacy
Ye & Julia Fox Are Making it So Hard to Root for Them
Sorry, Anti-Vaxxers, Carhartt Doesn't Care About Your Boycott
Remembering André Leon Talley: Fashion Pays Tribute to the Late Icon
