Returning to ISPO for the third consecutive year, 520M is once again set to explore the intersection of fashion, culture, and the outdoors.

A partnership between Highsnobiety and ISPO, the leading sports and outdoor trade fair, 520M examines the pinnacle of outdoor lifestyle, particularly the present-day innovations driving change in the outdoor space and their potential impact on its ever-evolving future.

This year's theme, "The Augmented Outdoors," explores how our connection to nature is evolving alongside our deepening reliance on technology, asking what it means for how we experience and interact with the outdoors. We'll examine the tension between innovative technology and our increasing desire for offline experiences—between our need to connect and disconnect.

Through a diverse program of curated panels, workshops, and activations with industry leaders such as Phaenom's Daniel Tanzer, members of Black Trail Runners UK, and freeride pioneer Tarek Rasouli, 520M will dig into timely, vital topics such as the need for better accessibility to the power of real-life community.

All of this will take place in the 520M booth at ISPO, which will feature an array of boundary-pushing products—from cutting-edge technical gear to major advances in the automotive industry—from progress-minded and impactful brands including smart, adidas Terrex, HOKA, Columbia, ASICS, Dolomite, Faction, Phaenom, Sorel, Stanley, and more.

Sign up for a ticket to ISPO to discover the 520M area in person and attend our panel program.