ACF Fiorentina’s Fourth Kit Is a Statement of Fashionable Intent
ACF Fiorentina’s limited edition fourth kit for the 2024-25 season is a statement of intent: this football team is diving further into the world of fashion.
In collaboration with luxury retailer LuisaViaRoma and sportswear label Kappa, the Italian side unveiled a new gradient-print jersey — black at the bottom, fading into ACF Fiorentina’s signature purple color at the top — styled with a collar replicating the look of a polo shirt.
At the center of the jersey, the club’s badge and sponsor logos come in an iridescent print, a more minimal, sleek application than what’s found on your typical football jersey.
And finally, the jersey is presented in a black box typical of a high-end shirt. This is an exploration of how luxury fashion and football can merge.
Limited to 1,926 numbered editions (a reference to ACF Fiorentina’s founding year). The jersey is available now along with matching shorts, socks, and an anthem jacket. It will also be worn by the Italian side on February 2 when it faces Genoa at home.
Following on from last year’s ACF Fiorentina fourth kit, designed with the help of third-year students in Polimoda Fashion Design and Fashion Business courses, this collaboration with LuisaViaRoma sees the Italian side strengthen its ties with its local fashion community.
Football and fashion are becoming increasingly intertwined, and ACF Fiorentina aims to be at the forefront of that intersection.
