adidas' Math Ain't Mathing — In Everyone Else's Favor
As far as impact goes, adidas really has had quite a remarkable stretch of years. Its shoe — and apparel! — game's undefeated, in terms of in-house hits as well as collab rollouts. The brand's impact on trends across all price tiers and timelines has been nothing short of seismic, the perks of which pay off for adiClub members the most — quite literally.
Just this past Fashion Month, for instance, adidas footwear popped up in more shows I could name in one breath. And don't even get me started on the Bad Bunny snowball that has since become an avalanche of ballerina sneakers.
Despite or because of this omnipresence, people's affinity for the German behemoth doesn't seem to tire.
It's safe to consider it something of a returned favor then, that adidas' free-to-join adiClub loyalty program is as stacked as it is. So, let's break it down.
Based on a generous four-level points system, adiClub's rewards are earned and redeemed through a variety of actions.
Once you're signed up for adiClub, you can start earning reward points easily by shopping at adidas stores or through their website and app. Points can also be racked up by leaving product reviews on their site or by logging workouts through the adidas training app.
Turn 'fit checks into freebies and workouts into access to exclusive adiClub product drops, or get yapping about something you bought for vouchers on your next treat.
Every interaction's appreciated and builds towards advantages tailored to you. So much so, some'd say it's sus.
From giveaways to events to subscription discounts with the likes of Strava, Spotify, Apple TV and Calm — the only downside, really, to signing for adiClub now is that you'll regret not having done it sooner.
