adidas Unveils AM4LA, SPEEDFACTORY’s First Shoe Made With Parley Ocean Plastic
Brand: adidas
Model: AM4LA
Key Features: Boasts 100% recycled upper construction that contains Parley Ocean Plastic yarns. Precise digital bonding of BOOST sole to upper eliminates usage of glue, signature three stripe motif on the side panels
Release Date: May 25 (in-store), and June 2 (online)
Price: $200 USD
Buy: adidas Santa Monica store and select Consortium retailers, as well as online via adidas's official website
Editor’s Notes: After releasing the AM4LDN silhouette earlier this month, adidas will be releasing the AM4LA model next, comprised from their SPEEDFACTORY production, defined by its marriage of creativity, data-driven design, and material innovation.
The AM4LA sneaker is noted as the first high performance running footwear made with Parley Ocean Plastic, and each pair of AM4LA shoes prevents an equivalent of 11 plastic bottles from entering the oceans.
Additionally, as part of the launch, adidas will host a pop-up event, SPEEDFACTORY Experience Lab, in Los Angeles for the public to get a glimpse of the future of footwear, along with more info about SPEEDFACTORY.
In other adidas news, the brand fuses the Micropacer and NMD to Create the Futurepacer. To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.
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