Bad Bunny Took adidas to the Races
A Puerto Rican mega star, a German sportswear giant, and a high-end race-car manufacturer. It sounds like an unlikely pairing until you realize that we're talking about Bad Bunny, adidas, and Mercedes AMG.
This three-part collaboration centers around a couple sneakers and corresponding clothes that brings together two regular adidas partners into a three-way, high-profile coalition.
The Mercedes AMG x adidas AdiRacer GT shoe anchors it all, a streamlined racing-adjacent shoe with a super-thin sole and aerodynamic panels flowing along the upper.
But in the hands of Bad Bunny, the low-profile shoe design gets a pretty substantial overhaul.
Stripped of its leather overlays, the AdiRacer GT is reimagined with a knit base overlaid by thin strips of suede and engulfed by a foam exoskeleton that emerges from beneath the sole.
Typically a shoe with minimal logos, the AdiRacer now wears Mercedes AMG branding on the toebox and Bad Bunny’s signature zigzag stitch motif on the tongue.
The shoe was first revealed in August at a Bad Bunny x adidas event in Puerto Rico alongside the corresponding apparel, a mix of sporty gear upgraded with modern detailing.
Bad Bunny's latest adidas range releases on October 15 via adidas' website for $160, encompassing both the collaborative shoes and the wider Bad Bunny x adidas x Mercedes AMG collection.
It's a good look for adidas, which is finally racing into the F1 apparel game but good, and for Bad Bunny, who's currently on top of the world.
Just goes to show that, having already made adidas’ other slim sports sneakers even better, Bad Bunny is clearly capable of making all genres of flat shoe look that much better.
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