The Margiela-Coded adidas Sneaker Looks Braver Than Ever
Before sneakers became status symbols, the Adidas BW Army was already doing the work, literally.
Born in the 1970s as a training shoe for the West German Bundeswehr, it was designed with zero ego: white leather, suede toe, gum sole, no branding. Pure function.
It wasn't so long after that the understated sneaker quietly crept into civilian wardrobes. The real turning point came in 1999, when Martin Margiela sent restored pairs down the runway, and the GAT silhouette became fashion gospel overnight.
Now, adidas is reclaiming the silhouette, and in a fitting new colorway, no less.
The black and gray colorway is the BW Army at its most grown. Waxed canvas and suede overlays play off each other in deep tonal contrast, frayed edges nod to its utilitarian origins, and the deliberate absence of Three Stripes keeps things ruthlessly clean.
The Trefoil appears embossed on the tongue and heel. Distinguishing it from you know who. In a world of overcomplicated sneakers, the BW Army is as stunning as it is practical.
Available for $120 on adidas' website. It's one of the few sneakers that has earned its minimalism.
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