adidas Made Literal "Quiet Luxury" Sneakers
The reverberations felt by the quiet luxury boom in 2023 can still be felt in fashion today. It’s subtly sprinkled into performance clothing and clearly perceivable on runways. But adidas' newest sneaker pack is as straightforward an attempt as you’ll ever see to join the quiet trend — it’s literally in the name!
Featuring two classic adidas silhouettes, the SL 72 and the Samba, its new two-piece collection is officially titled the “Quiet Luxury Pack.”
The SL 72, originally a 1972 running shoe, gets softened up with sand-toned mesh and buttery overlays. Meanwhile, the Samba gets a neutral refresh and gum midsole.
There are no wild colors and no logomania, it’s just clean lines, creamy mesh, and premium leather uppers. Such is the quiet luxury philosophy.
A buzzword that’s come to define the post-Succession fashion mood, quiet luxury describes a premise that encourages ditching logos for more subtle symbols of high status.
The reflective quiet luxury looks are often tailored and tonal, like Gwyneth Paltrow in cashmere courtwear, though the garments that epitomize quiet luxury aren't necessarily expensive. It's all about the look.
This is the type of high-end simplicity Mary-Kate and Ashley Olsen's clothing label The Row has been perfecting for over a decade with extremely pricey and extremely uncomplicated shift dresses, oversized shirts, and denim jeans.
To be clear, it’s been a couple of years since quiet luxury was a dominant force in fashion though the idea of quiet luxury is going nowhere. Still, adidas is clearly determined to keep the trend alive.
Dropping exclusively on Japanese retailer Billy’s website on May 2 for about ¥15,950 apiece (about $112), these minimal sneakers mirror the world of leather soles and Italian tailoring. Genuine quiet luxury or not, these shoes prove that a sumptuous pair of adidas sneakers can also be stealth wealth.
