Double Tap to Zoom
NIKE
1 / 7

They don’t call it the OG for nothin’. Before the chunky dad shoe. Before the techy trail runner. Before all of it, there was the Air Max 90.

Nike's 1990 classic doesn't need a reintroduction, but Air Max Day is as good a reason as any to revisit it. The visible Air unit that changed everything is still here, still doing its thing, and unsurprisingly, at this point, still turning heads.

To mark the special occasion, the Infrared colourway is back, white, cool grey, and that unmistakable hit of vibrancy on the Air unit, heel clip, and outsole. The one that started it all, exactly as it always was.

Your Highsnobiety privacy settings have blocked this Instagram post.

Nike’s sneaker releases are like a never-ending carousel, but one thing they always get right is their dedication to legacy. It knows better than to bury its identity in the archive.

The waffle outsole, the sculpted mudguard, the mesh and leather upper, every detail exactly where it should be, exactly as it always has been. Some anniversaries call for reinvention. This one calls for the original.

Your Highsnobiety privacy settings have blocked this Instagram post.

Available March 26, Air Max Day, on Nike’s website.

Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase. Want to shop the products our editors actually love? Visit HS Shopping for recs on all things fashion, footwear, and beauty.

We Recommend
  • Nike’s Nicely Woven Air Forces Ooze Bottega Flavor
  • Nike’s Slime-Green Air Max Is an Otherworldly Tech Flex
  • Nike’s Techy Mary Jane Isn’t Just a Silver Bullet — It’s a Silver Ballerina
  • Nike’s Latest Game-Ready AF1 Just Made Accessorizing a Sport
  • Nike’s Beautiful Floral-Covered Sneaker Is a Late Bloomer (& That's Okay)
What To Read Next
  • You Don’t Need GORE-TEX, You Need Linen
  • With His Best Louis Vuitton Collection to Date, Pharrell Caught a Wave
  • PUMA's Most Classic Sneaker Is a Dapper Vibram-Soled Dress Shoe Now
  • AURALEE Is So Good at Improving New Balance Shoes, It Designed Its Own (EXCLUSIVE)
  • adidas’ Crisp AF Sneaker Wears Good Denim
  • Nike’s Nicely Woven Air Forces Ooze Bottega Flavor