Kiko Kostadinov has risen through the ranks at ASICS in much the same way as he did in fashion as a whole. It happened quickly and efficiently, owing solely to his outstanding eye for groundbreaking design.

What began as a handful of ASICS Gel-Burz 1 in 2018 evolved into a regular partnership between the designer and the footwear giant, with Kostadinov finally becoming the Creative Director of ASICS SportStyle. Need any proof it was the right choice? Look no further than the latest ASICS US7-S GEL-Kinetic Fluent.

Whether it’s his clothing collections or footwear collaborations, everything that Kiko Kostadinov puts his name to is defined by a forward-looking aesthetic. Futuristic meets avant-garde, all underpinned by an ability to read what the consumer will want in several years’ time.

Enter, the ASICS US7-S GEL-Kinetic Fluent. Kiko originally worked on this silhouette last year, but the latest drop takes a heavily patterned turn brings something wholly new to the table.

Dropping in a range of three colors, the new styles feel like a hypnotic departure from Kiko Kostadinov’s previous work that tends towards color-blocked finishes.

Our favorite of the three colorways is the Beniimo Purple/Lemongrass palette. Combining dark purple with contrasting yellow, the shoe settles easily into the everyday wardrobe without fading into the background.

The dual color combo works perfectly with the woven mesh upper, emphasizing the alternating hues that are echoed in the repeated pattern throughout the upper extending to the sole unit.

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