Double Tap to Zoom

Beyoncé took to Instagram this morning to share the first look at her new Ivy Park x adidas collection, which is set to drop next week on January 18.

The announcement arrived in the form of a beautiful teaser video featuring her sporting a number of the collection's key fits, most of which will arrive in maroon and orange colorways. Watch the clip below.

Your Highsnobiety privacy settings have blocked this Instagram post.

Talking to Elle in December, Beyoncé explained that "this new line is fun and lends itself to creativity, the ultimate power." The unisex collection will comprise gender-neutral footwear and apparel.

She continued, "The way [men] have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves."

In terms of footwear, it looks as though we have a number of silhouettes to work with, including the Ultraboost, modified Sambas, and Nite Joggers. More specific info on the sneakers to follow.

We Recommend
  • This Quiet Luxury Football Kit Is for Everyone
  • There's More Than One Way to Pledge Your Allegiance This World Cup
  • Put Your Shins Away This Summer. These Pants Are Better
  • The Best Away Jersey of the Summer Doesn't Need a World Cup to Prove It
What To Read Next
  • Nike’s Best Dad Shoe Is So Techy It’s Basically Bulletproof
  • Why Doesn't Anyone Notice When Japan's Biggest Brands Collab?
  • How Women Are Reclaiming the "Lipstick Effect" Through Jewelry
  • This Quiet Luxury Football Kit Is for Everyone
  • Who’s the Brand Behind The $1,000 Jordan Jacket?
  • This Workwear Is Meant to Be Worked In