Carhartt’s signature duck canvas is good for more than just double-knee carpenter pants and chore coats. Or at least Carhartt WIP, the European streetwear-centric Carhartt label, thinks so.

Carhartt WIP has proposed canvas Carhartt planters, canvas washing baskets, and even canvas lunchboxes. It’s invented all manner of canvas accessories, reconsidering workwear’s most famous material for every element of everyday life.

The Carhartt WIP lunch bag is a case study.

Designed to look like a brown paper bag, Carhartt’s Hamilton Brown color perfectly replicates the color while transforming the form with waxed canvas fabric. And, on the inside, silver insulating lining makes this doubly more useful than any normal lunch sack. 

Not that I'd know: The canvas Carhartt WIP lunchbag I recently received at an event was swiped by my girlfriend the minute I brought it home. She tells me it's plenty sturdy, though.

It appears a luxury lunch bag wave is quietly gathering momentum: Carhartt WIP’s lunch bag is similar to the Saint Laurent lunchbox, except the French luxury house charged $1,890 for a leather take-away box. Bottega Veneta more recently pulled off the same feat with a “paper” bag made of leather (and priced at $2,000). A more apt comparison might be Jil Sander’s forward-thinking $290 brown paper bag, except that one actually was just made of paper.

In a time when groceries are a flex, as revealed in Highsnobiety's latest white paper, and plastic grocery bags becoming high fashion bags is a widespread phenomenon, it only makes sense for lunch bags to go the same way. And at $55, Carhartt WIP’s canvas bag is the cheapest of fashion's logoed-up "paper" bags.

It’s also inevitably the strongest, since this is Carhartt canvas we’re talking about.

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