Don’t get it twisted: we’re a fashion publication, not a self-help book. But admittedly, we find ourselves dabbling in some philosophical contemplation by way of Coach’s latest multi-dimensional campaign, “Find Your Courage.” Level two of the campaign, aptly titled “The Courage to Take Risks,” centers around an old adage you’ve most definitely heard before: “The only way out is through.” If it’s familiar to you, it’s revolutionary for imma , the virtual influencer who journeys from the digital sphere to the real world.

You see, it’s not enough to just talk the talk but walk the walk—or, in this case, leap the leap. That’s why actress, Wu Jinyan is the next installment of movers-and-shakers guiding AI influencer, imma, throughout her multiverse journey to “be real”. Throughout her career, Jinyan has effortlessly jumped from one creative endeavor to the next without ever losing her footing.

Sure, the term “multihyphenate” is thrown around a lot but Jinyan’s career defines it. She entered the art world as a ballerina at the esteemed National Ballet of China, pirouetting her way to prima. Injuries, however, had other plans in mind. After dedicating years to her craft, Jinyan was forced to redirect: stay put in the familiar or forge ahead into the unknown? Undeterred, Jinyan chose the latter.

Loading: level two. Jinyan used the setback to set forth into her second love, film. After formally studying acting at Beijing Film Academy, she secured the leading role in historical drama, Story of Yanxi Palace, which soon landed her on Forbes China’s 30 Under 30 list, lauding her as one of the most highly influential individuals under 30 years old in their field. The raven-haired beauty was introduced to Western audiences in a reprise of her role as consort Wei Yingluo in Netflix’s Yanxi Palace: Princess Adventures. She further honed her drama chops in HBO Max’s Legacy, spotlighting a Succession-esque tale of family deceit and inheritance wars.

With a denim quilted Tabby fashionably slung over her shoulder, Jinyan takes imma by the neo-human hand, and shows her how to leap from pillar to pillar. An impromptu lesson of sorts for imma on the art of taking a leap of faith. Despite the campaign’s futuristic aesthetic, Coach coyly winks to its past. As the duo journey across the clouds, a futuristic New York skyline rises in the background as a nod to the heritage brand cultivated in the Big Apple itself.

Now that imma has completed level two, she’ll set forth into the next CGI world for more life lessons on her realness journey. The virtual influencer progresses to the next step of the five-level multiverse under the superstar guidance of Youngji Lee, Camila Mendes, and Koki. Fashion fans, rest assured: each unique AI landscape comes with its own special Tabby bag, a necessary accessory for every virtual-it-girl, and of course, a catalyst on imma’s path to self-actualization as well.