What’s Realer Than a Coca-Cola x adidas World Cup Wardrobe?
Some of the World Cup’s wildest style moments happened in 2002. This is the year that R9 sported his iconic (and in some ways ingenious) fringe-only haircut, when Cameroon tried showing up in tank tops only for FIFA to insist they add black sleeve inserts, and when Coca-Cola launched a line of now-rare merch, like these red Climacool sneakers, in collaboration with adidas.
Today, 24 years later, and in the lead-up to another World Cup, R9’s haircut is still the weirdest in football’s history but Coca-Cola x adidas is very much back.
The American beverage titan and German sportswear giant has a vast new range consisting of everything from co-branded red tracksuits to a full denim set from adidas’ Originals line, all modeled by Spanish wonderkid Lamine Yamal and available on adidas’ website.
Four sneakers ground the whole collection, designed to look like different Coca-Cola cans. They even have droplet detailing, creating the full effect.
There’s the Predator Sala and Megaride F50, two famed football boots (or soccer cleats, depending on where you’re from) turned into everyday sneakers alongside the Adistar Control 5 and Climacool 1, both of which are 2000s-era sporty runners.
These are all-new takes on OG footwear classics, drawn from legend into reality by Coca-Cola and adidas originals. No wonder this collection's tagline is “Originals are the Real Thing.”
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