Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Double Tap to Zoom

Here's How the Internet Is Reacting to Colin Kaepernick's Nike Campaign

Written by Fabian Gorsler

Nike has made Colin Kaepernick one of the faces of its new “Just Do It” campaign, which celebrates the motto’s 30th anniversary. But the ad has divided opinion online.

The former San Francisco 49ers quarterback, whose six-year NFL career all but came to an end after no team elected to sign him in the wake of his protests against racial injustice and police brutality in 2016, tweeted a picture of himself with the words “Believe in something. Even if it means sacrificing everything” above the Nike logo and “Just do it” slogan.

Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now

Just like the original protests, which involved kneeling during the national anthem before NFL games, Nike’s new ad campaign has polarized opinion. Many social media users, professional athletes included, came out in support of Kaepernick and the ad. Others, however, were staunchly against it, going as far as deleting Nike apps, burning Nike sneakers, and using the hashtag #JustBurnIt.

We’ve rounded up the best, worst, and most WTF reactions for you to scroll through below.

Several athletes supported the ad

Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.

Poetic justice?

Your Highsnobiety privacy settings have blocked this Twitter post.

A lot of people were here for Nike’s campaign

Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.

But a few vented their fury

Your Highsnobiety privacy settings have blocked this Twitter post.
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.

Others made jokes

Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.

What's your stance on the Kaepernick ad? Let us know your thoughts in the comments.

In other news, you can now listen to Tyler, the Creator’s new song right here.

Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
We Recommend
  • Nike's $600 Italian Air Force 1 Is a Sneaker for Snobs
  • In Smooth Suede, Nike’s Raspberry Air Max Sneaker Is a Sorbet Snack
  • Nike's Royally Textured Trek Slipper Is Gilded Gloriously
  • Nike’s Shox Dress Sneaker Is Extra Sophisticated in “Quiet Luxury” Clothes
What To Read Next
  • Vans' Snoafer Has Evolved & Grown Fur
  • New Balance's Apricot-Flavored Dad Shoe Is a Tasty Fruit Snack
  • These Gilded & Gorgeously Gaudy Nike Sneakers Are as Brazen as They Look
  • Nike's New Air Max Sneaker Is Liquid Poison
  • adidas' Seriously Chunky Dad Sneaker Is An Answer to the Flat Sole Epidemic
  • The Miu Miu-Coded, Cortado-Colored New Balance Is For Literal Coffee Runs
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now