Double Tap to Zoom

Laters Goop, there's a new branded vagina essence in town — or there will be soon if Erykah Badu has anything to do with it. Talking to 10 Magazine earlier this week, the artist revealed that she's working on her own vagina incense. The name? Badu’s Pussy, obviously.

“There’s an urban legend that my pussy changes men,” Badu said, explaining the context behind her spicy new business endeavor. “The men that I fall in love with, and fall in love with me, change jobs and lives.” She also refers to her vagina as her “superpower” — a superpower she's happy to share with the masses.

And if you were curious how one even captures the scent of one's genitals, she shared details of that, too. “I took lots of pairs of my panties, cut them up into little pieces, and burned them," Badu explained, reasoning that the waste was minimal seeing as she doesn't wear her underwear anymore anyway. “Even the ash is part of it,” she added.

When asked if the project was a personal one (an odd question given the context) she replied, “Yeah, man! The people deserve it!”

Badu's Pussy will drop via (currently unopened) Badu World Market store on Feb 20. In the meantime, read the full interview here.

We Recommend
  • This Is the Formula 1 Grade Mercedes of E-Bikes. No, Seriously
  • Odlo Is Built for Cold Days Not Just Cool Fits
  • Maserati Is The Engine For Highsnobiety St. Moritz
  • The Accidental Cool Of Salomon
What To Read Next
  • Nothing Beats a Big Beautiful Bag
  • This Is the Formula 1 Grade Mercedes of E-Bikes. No, Seriously
  • Our Top Moritz Moments With Audemars Piguet
  • When You Want to Put the "New" In New Balance, Call Junya Watanabe
  • In Army Green, New Balance's Techy Dad Shoe Is Now Even Daddier
  • 50 Years In, MCM's Celebration of Luxury Craftsmanship Is Only Just Getting Started