As the world gears up for the big summer competition, Nike takes the opportunity to celebrate 20 years of brilliant football. Beginning one sunny afternoon in Pasadena, California, Nike Football undertook a journey that would change the game forever by creating a new mindset. Nike F.C. is a badge of honor that represents passion, talent, irreverence and most of all the willingness to risk everything for a victory. Exemplified by the legendary footballers who embodied the beautiful game on and off the pitch, such as Figo, Cannavaro and Ronaldo, the spirit of Nike F.C. is now passed on to a new generation. Cut from the cloth of excellence, players like Neymar, Kevin-Prince Boateng, Jack Wilshere, and Pablo Osvaldo continue to rewrite the rules and define a lifestyle.

Today we can give you first intro to the new Nike Sportswear campaign, the biggest to date for the upcoming FIFA World Cup 2014 in Brazil. Expect many more exciting things to happen around Nike F.C. and its rather unique take on football. We will of course keep you posted.