GAUVAIN is a new, up-and-coming brand, whose primary focus is modular clothing. GAUVAIN’s first piece is a jacket that features an interchangeable design, allowing customers to swap out each of the sleeves, as well as the two centerpieces.

The webstore features a 3D configurator enabling customization and giving users 11 colors to choose from. GAUVAIN’s aim is to continue to add color and material choices to the configurator, meaning each garment will be constantly evolving. Starting materials include Nylon, High Tech-Polyester and Softshell.

The jacket is GAUVAIN’s first piece, with the brand planning to bring more to the shop in the near future, meaning fans of the brand will be able to completely customize their entire outfit.

Not only is the idea novel and interesting, but the 3D configurator is also fun to play around with and makes the shopping experience interactive. Check out GAUVAIN here and stay tuned for information on its upcoming drops.

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