Double Tap to Zoom
Greg Lauren / Michael Barr
1 / 27

After recently getting a look at Greg Lauren's seasonal collaboration with Paul & Shark, we're back to showcase the American designer's newly-debuted SS20 collection. Per usual, Lauren's deconstruction techniques are on full display, shining brightly in a selection of clothing that reimagines the quintessential cowboy through a modern lens.

Your Highsnobiety privacy settings have blocked this Instagram post.

Shot in a barren location, the SS20 lookbook finds a cast of characters donning various Western-influenced garments that pay tribute to classic Americana and vintage military garb. We see long overcoats fused with overalls, while jeans are crafted with pieces of sweatpants. Kimonos and other outerwear then showcase Navajo prints, and camouflage covers cargo pants. Greg Lauren also offers a new assortment of denim jackets and plaid overcoats for SS20, in addition to pinstripe blazers, puffer jackets, overalls, and boiler suits. Many of the outfits featured in the shoot are completed with a wide-brimmed hat, further playing on the modern cowboy theme.

Your Highsnobiety privacy settings have blocked this Instagram post.

Scan through the gallery above to get a feel for Greg Lauren's inviting SS20 collection, then visit greglauren.com for a closer look at the clothing.

We Recommend
  • Next up for 2023... Chaps?
  • Greg Lauren & the Gee's Bend Quilters Crafted Wearable Americana
  • These Pieces Prove That Any Wardrobe Can Be Built Consciously
  • Greg Lauren’s Scraps Belong In a Museum
  • The Murky Business of Fashion's Cash Cow: The Logoed T-Shirt
What To Read Next
  • This Might Be Nike's Plushest Sneaker Yet
  • A Ma Maniére’s Next Nike Sneaker Is as Elegant as It Is a High-Tech Running Machine
  • Even Baby Blue Can't Soften This Techy Masterpiece
  • Vans' Most Artistic Sneaker Takes It to the Paint
  • This Triple-Black Classic Has Never Looked So Suave (Nor So Scaly)
  • ASICS Ultimate Dad Sneaker Becomes the Ultimate Mule