What does it mean to be smooth? Put simply, it’s effortless: walking down the street without a care, cruising through life with ease. But really, smooth is different to everyone. For some, it’s the rhythm of Brooklyn itself: the subway rumbling by, the chatter in front of a corner bodega. For others, smooth is the warmth of whiskey poured just right, neat or on the rocks, the liquid carrying its own kind of craft and story. Together, that energy is the essence of what Jameson and KidSuper are capturing: a super smooth spirit you can see, feel, and live.
The collaboration brings Jameson’s 200 years of smooth to KidSuper’s deeply creative and playful universe in a new collection that celebrates art, creativity and community.
At its heart, this is a celebration of community and creativity, wrapped up in a love letter to Brooklyn told in the wild and colorful way that only Colm Dillane, the creative mind behind KidSuper, can. Jameson steps into KidSuper’s sphere through a mix of studios, rooftop football pitches, art, music—all of it spilling into a collection that shows the artistry and bravado that makes Brooklyn unlike anywhere else in the world.
The collection launch is where all of that energy comes alive. After first debuting the collaboration at Paris Fashion Week last fall, the two brands are tapping into Jameson’s role as a Major League Soccer sponsor and weaving the sport into the mix. It’s a subtle nod to movement, teamwork, and the communities that come together around the game. Bright, colorful shirts and hoodies and sporty tracksuits—team spirit and dynamic, lively football energy rest at the core of the collab, and every piece feels like it carries a bit of the city’s heartbeat: rough and real, but full of warmth and vibrancy.
The collection drops on May 8th online at KidSuper and Jameson. Why only sip smooth when you can look the part too?
