What's Cooler Than Being Ice Cold? Jordan’s Elegantly Rugged Winterwear
Jordan is making winterwear that's colder than cold. The Nike diffusion line's "Coldest in the Game" collection is a sartorial protest against boring winterwear, wrapped up in bold patterns and weather-proof GORE-TEX, because this does have to last through the winter, after all.
To put the collection through its paces, Jordan hosted a “Scouts Trip," masterminded by creative director Youssouf Fofana. This immersive experience held in Kenya connected various creatives across all sectors from all over the world.
The genre-disrupting, winter-proof “Coldest in the Game” collection faced everything from snow-covered mountains to Nairobi’s cultural hubs.
The collection, which draws inspiration from the glamour of the great outdoors, takes form in two distinct capsules: "Mountainside" and "Realtree."
Despite what the name might suggest, the "Mountainside" print is designed to resemble a blurred-out version of the crowd during Michael Jordan's famous free-throw line slam dunk. Mountainside? More like courtside.
In any case, though, the pixelated print does look quite nice spread across water-repellent jackets, turtle-neck bodysuits, and cozy beanies.
Beyond the durability of these pieces, the Mountainside collection is clearly meant for those who like to stand out even when it's cold out.
Conversely, the "Realtree" capsule is built for the stylistically discreet, thanks to its Realtree camouflage pattern that looks like, you guessed it: Real Trees. Staying true to its name, the "Realtree" is a style-forward take on a hunter's wardrobe produced with the company that makes the best camo in the game.
Workwear-inspired jackets are toughened up with realistic outdoorsy prints, while insulated parkas look denser than the forests they're imitating.
Available on the Nike website, the collection is one of the Swoosh's most innovative displays of mixing technical function with style-forward synergy.
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