KITH & Estée Lauder Launch Skincare Products With Immersive Store Activation
KITH has joined forces with renowned personal care company Estée Lauder for an exclusive range of skincare products.
Consisting of the Perfectly Clean Multi-Action Foam Cleanser/Purifying Mask, Micro Essence Aquaceutical Mist, Revitalizing Supreme+ Global Anti-Aging Cell Power Creme, Lip Conditioner, and the brand’s best-selling serum, Advanced Night Repair, the products are packaged in a custom acrylic case, along with a numbered canvas bag detailed with golden accents. A travel size mirror is also included to round out the offerings.
By also utilizing KITH’s motto "Just Us," the collection demonstrates the idea of "Just You," as the range of products are also detailed with an archival logo, which was first used by Estée Lauder when it launched in 1946.
To celebrate the collaboration, KITH has transformed the third floor of its SoHo flagship to replicate Estée Lauder’s office, from the wallpaper to the crown molding. Customers can visit the immersive space and receive a complimentary portrait by acclaimed photographer Philippe Salomon upon purchasing the collection.
The KITH x Estée Lauder collection retails for $145 and can be purchased at KITH's flagship locations as well as online beginning March 15 at 11 a.m. EST.
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