A.PRESSE Basically Built a Tea Room for Its Best Collection Yet (EXCLUSIVE)
Spring/Summer 2026 is the biggest moment in A.PRESSE's young history. Even after taking over menswear, the five-year-old label's new collection is the culmination of years spent showing in Paris and hosting traveling trunk shows to patiently build buzz. But even with more visibility than ever before, A.PRESSE's adherence to the purity of product remains tantamount. This is A.PRESSE's biggest and best collection to date, and it's fully aware.
This comes through like crystal at A.PRESSE's SS26 popup at Maxfield LA, one of the OG titans of old-school, high-end West Coast retail. It's a prestigious venue and A.PRESSE envisioned a beautiful bespoke space to match — but the emphasis is always on the goods, even inside two uniquely gorgeous structures.
And uniquely gorgeous is right. A.PRESSE and Maxfield constructed a readymade room which will live inside one of the signature features of Maxfield's exterior from March 16 until April 6 (and on Maxfield's website). One of Jean Prouvé's few extant Structure Nomade, an airy pre-fab structure intended to be torn down and rebuilt with ease, is permanently affixed in Maxfield's parking lot and, therein, A.PRESSE constructed a cube.
That imposing block doubly jars with its modernist setting: not only is its obtuse form at adds with the curving grace of Prouvé's steel exterior but one side of its facade abruptly opens into a wooden frame. Inside, warm-hued walls and thatched floors create a sense of hominess in homage to the chashitsu, spaces for traditional Japanese tea ceremonies. With a mushrooming light casting stark shadows, a thick tree-like support offset like the opening itself, and the brand's signature blocky brass clothing racks, the A.PRESSE popup has the feel of an art gallery.
Beyond being a paean to Japanese heritage, the space is intentionally similar A.PRESSE's Kyoto flagship, where shopping is meditation.
It's not merely aesthetic. A.PRESSE's garments don't just look nice — they are nice. These de- and reconstructions of familiar shapes are the result of fantastically exacting finishing. Jackets utilize long-staple cotton for form and silk for drape, hoodies are formed from specially treated jersey, denim jeans are defined by time-intensive stitching that updates vintage inspiration into something markedly modern. It's cliche to call this kind of patient clothing "considered" but in A.PRESSE's case, it's an understatement.
As wearable as it is wonderful, every A.PRESSE collection demands contemplation. It's like fine art in this way. The difference between taking in a Rodin sculpture in a museum and on your phone is night and day. So it goes for clothing of A.PRESSE's quality, and no one is more aware of this than Maxfield.
