New Balance's WRPD Runner Distorts the Familiar
Brand: New Balance
Model: WRPD Runner
Release Date: August 18
Price: $140
Buy: New Balance
Editor's Notes: The WRPD Runner sneaker is nothing like we've seen from New Balance before.
In fact, I’d go as far to say that New Balance’s curvy silhouette could well be the beginning of a new era for the Boston-based label, which has historically been all about revamping traditional and archive models and bringing them into the present.
First revealed as a part of AURALEE’s Spring/Summer 2024 presentation during Paris Fashion Week, the WRPD Runner (which isn't too dissimilar to the build of a YEEZY) appears is new and original NB design, and one that’s about as wavy and futuristic as we’ve seen from the Boston outfit.
Boasting a clean mesh and suede upper, the WRPD Runner sits atop a midsole constructed from two pieces of what looks to be either foam or rubber (or both?) that distorts and warps the familiar.
Unlike previous New Balance sneakers, branding is sparse. More often than not with most NBs you’ll find embroidery on the heel, tongue, and even the toebox. However in this case there’s little more than a meshy “N” on the outer side of the sneaker.
Launching on August 18 in an initial “Sea Salt” colorway, the WRPD Runner also features soft sculpted FuelCell technology with a medial stability post and forefoot cushioning, as well as an exaggerated crash pad design in the heel.
"The WRPD Runner is a new concept driven by the unique space where style and performance meet," said Charlotte Lee, senior footwear designer at New Balance.
"The upper has a refined focus on simplicity and quality whilst the sole is a warped expression of our pinnacle running technology, FuelCell. The fluid lines of the foam are blended with the abstract nature of futuristic design, evoking a strong sense of movement."
This article was first published on July 12 and updated on August 9.
