British design studio and lifestyle brand OTHER delivers its first SS17 offering today under the title "OTHERSIDE."

The brand's signature contrast between drapey and fitted silhouettes remains as it looks to ’90s hip-hop and ’80s rock 'n' roll styling for the new season. OTHER updates the looks for the contemporary menswear landscape and uses a sun-kissed LA location referencing the important musical cultures.

For a modern twist, designs feature paisley patterns and tie-dye effects, as well as washed-out, worn and rip and repair fabrics. Solid wardrobe additions from the "OTHERSIDE" collection include the Bandana Shirt, Paisley Denim Jacket and Tye Dye Zip Hoodies constructed using ultra-soft Supima cotton.

Get hold of the collection now via OTHER's online store.

Check out our 12 favorite looks from OTHER's "LIBERTY" collection.