Palace Honors Its Flagships With In-Store Capsules
For anyone au fait with Palace, you’ll know they seldom do things by the book.
Whether it’s disrupting a global cycling event by dressing a team in a non-regulatory kit, tapping Hollywood royalty for a Calvin Klein collaboration, or dropping a surprise capsule with luxury department store Harrods, the London-based streetwear label plays by its own rules.
Since its birth in 2009, the brand has grown exponentially. Initially based solely out of the English capital, Palace is now the proud owner of four flagship stores all over the globe, the other three being found in New York, Los Angeles, and Tokyo.
Paying homage to each of these flagships, Palace has revealed its celebratory in-store-exclusive capsule which honors the location each store can be found: Brewer Street (London), Howard Street (New York), Melrose Avenue (Los Angeles), and Harajuku (Tokyo).
Teaming up with heavyweight garment stalwarts Champion, Palace has revealed a selection of sweaters, tees, and accessories, all bearing its specific location, alongside a limited-edition grinder and Parker pen for good measure.
The capsule, which is set to drop on August 5 exclusively in-store, will arrive as a part of its first Fall collection, which was revealed last week. For Palace, this also follows the unveiling of its latest collaboration with adidas, which sees the pair rework a variety of pieces from the German sports label's EQT range.
