Palmes Takes Its Tennis Gear Off-Court
"As the outdoor tennis season comes to a close in most parts of the world, we’ve moved our attention towards more off-court pieces,” explains Nikolaj Hansson of Palmes’ second Fall/Winter 2022 installment.
Looking to pieces like Oxford shirts, sweaters, and woolen garments as opposed to the polo shirts and shorts we saw earlier this season, the Danish label’s second FW22 offering looks to make the transition to these colder climates that little bit easier.
"The ethos of Palmes is to bring elements of tennis into daily life,” Hansson continues. “Infusing silhouettes from the archetypal menswear wardrobe with feelings of tennis.”
True to his word, that’s exactly what Palmes is doing, implementing a sense of tennis culture into each and every product – something it’s done since its inception back in 2020.
Moving away from the court means there’s a seasonal introduction for the pinstripe suit, knitted cardigans, and accessories like a ribbed beanie, all of which scream tennis – even if it isn’t immediately obvious.
Showcased with a campaign set inside a 50-year old trophy and medal shop on the outskirts of Copenhagen, Denmark, the delivery – which is available online now – also includes a selection of organic cotton, crewneck sweats with tone-in-tone embroidery that references a tennis scene from A Good Year.
Caps, tote bags, and socks round out another impressive collection courtesy of the Danish brand, which continues to etch its name into the recently-discovered genre that is off-court tennis apparel.
Sure tennis season might be behind us for 2022, but Palmes is well and truly at the forefront, of course.
