Kick the mud off your cleats, polish your vuvuzelas, and upgrade your streaming packages: soccer season has reached full fever pitch, and with Zalando as a main partner of the DFB (German Football Association),we’re sure to be all up to speed before the grand kick-off later this month.
Fashion has always been at the forefront of football culture, so this meeting of the minds couldn’t be more apt. On top of that, this month Zalando is launching 90+, an exclusive football hub where culture, content, and style can all coexist—shining a spotlight on magical moments on and off the pitch, proving that football is about much more than just 90 minutes of gametime.
Zalando is kicking 90+ off with two massive moments: the first is “Sowas von ready” (“So Ready”) a full-blown campaign anchored by an atmospheric campaign film featuring some of the star players of the German national men’s team, celebrating moments of match day anticipation, where identity, community, and style merge.
The second is an exclusive video series that takes fans behind the scenes of the DFB, for a fly-on-the-wall look at what goes down before the players step into the bright lights of the football pitch. Ever wondered if your favorite player has a bespoke workout regimen, must-have carbo-loading snack, or superstitious locker room ritual? The hosts of the video series, former professional footballers and today's star creators Niklas-Wilson Sommer and Sidney Friede, unveil all this and more, capturing special moments with the players through their personal relationship with the squad and discussing everything from game day prep to personal style.
And for the real DFB heads, just in time for the big games, Zalando is now offering jersey personalization featuring the names of selected national team players. Because if you’re not rocking a customized jersey in 2026, are you even a fan?
Watch the new video series now on Zalando here.
