Brand: PLEASURES

Season: SS20

Key Pieces: While it's difficult to spotlight just one or two pieces from the collection, we're particularly into the plaid pants with the zippered detail in slide #13, as well as the bright red reptile skin jacket in slide #22.

Release Date: February 14

Buy: PLEASURES

Editor’s Notes: Los Angeles-based streetwear brand PLEASURES will soon be releasing the first drop from its Spring/Summer 2020 collection. As we are just days away from the launch, the label shares an official lookbook showcasing the assortment.

Musician Damar Davis and artist Jung Lotus star in the subsequent shoot photographed by Bethany Vargas in Sun Valley, California. The playful collection features graphics by Hong Kong-based visual artist DJ Healthy, Polish artist Pawel Jaszczuk, and 3D animator Carol the Kitty.

We see a variety of prints and patterns on display throughout the SS20 range, decorating everything from T-shirts and button-downs, to shorts, pants, and jackets. PLEASURES branding then appears in multiple fonts, alongside colorful graphics that are sure to stand out over the coming seasons.

You'll be able to shop select styles from PLEASURES SS20 beginning this Friday, February 14, on pleasuresnow.com.