Double Tap to Zoom
Pyer Miss / Louis Eugene Lee
1 / 2

What would you give to get your hands on your favorite pair of sold-out sneakers? Or how would you feel when you're so close to getting them, but they're still out of your reach? That's the premise of Kerby Jean Raymond's latest Pyer Moss short, Think Bigger, from the brand's film series Always Sold Out.

Except really, the film is about much more than kicks. It's about ambition and doing things your own way, changing tact when reaching goals in the most obvious way feels impossible. "They say necessity is the mother of invention," reads the blurb — a message that's reinforced by Evan Williams' "A Motivational Poem," which is read by the artist City James as the film shows a kid building a jet pack to fly to secure his dream. Watch below.

Your Highsnobiety privacy settings have blocked this Vimeo video.

The movie marks the latest in a string of films that Raymond has directed for Pyer Moss and beyond. February's Always Sold Out  (the first in this series), for example, was also beautiful and carried the same brand of knowing humor. The music video he wrote and directed for Wale's "Sue Me" ft. Kelly Price was also a banger — it dropped around this time last year and starred Lucas Hedges (wearing the Engineered Garments x Uniqlo fleece basically everyone on earth copped last summer) — revisit it here.

We Recommend
  • Yee-Haw Redemption: How Black Cowboy Culture Rode Its Way Back to Relevance
  • Pyer Moss' First Handbags are Literal Hand-Shaped Bags
  • It’s All Hands on Deck for Fashion’s Latest Craze
  • Reebok & Pyer Moss Want You to Protect Your Inner G(od)
  • Kamala Harris' Pyer Moss Moment Is About Much More Than a Coat
What To Read Next
  • There's Never Been a Better Time to Be a Fabric Nerd
  • Crocs’ Trusty Clog Has Been Proteinmaxxing Like Never Before
  • When the World's Simplest Sneaker Starts Experimenting, You Get GAT Loafers
  • Only Satisfy Could Make Tasteful Climbing Gear Out of Vintage Levi's
  • New Balance Is Sneakily Becoming a Basketball Sneaker Powerhouse
  • Chase Sapphire Reserve and Highsnobiety Kicked It for the Final Watch Party