Range Rover is celebrating its 50th anniversary by releasing a new limited edition model. Officially referred to as the Range Rover Fifty, the luxury SUV will be available in just 1,970 units as a nod to the year the original Range Rover was launched.

The Range Rover Fifty incorporates numerous bespoke elements on the exterior in Auric Atlas, while eye-catching 22-inch wheels serve to complement. Both the exterior and the interior of the SUV boast celebratory "Fifty" branding, scripted by Prof Gerry McGovern OBE, Land Rover’s Chief Creative Officer.

"In the world of luxury vehicles, the Range Rover has always stood apart as peerless and enduring," said McGovern. "Its unique and pioneering sensibilities together with an unrivaled engineering approach have been the intrinsic values which our customers have admired since the first of the breed was revealed in 1970."

The 50th anniversary Range Rover will be available in four exterior colors of Carpathian Grey, Rosello Red, Aruba, and Santorini Black, in standard and long wheelbase body designs. A limited run will also arrive in three Heritage exterior paint options, reproduced from the original Range Rover paint palette. These include Tuscan Blue, Bahama Gold, and Davos White.

You can learn more about the Range Rover and its history by watching the video below.