Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

Lines amassed last Friday as fans waited in the frigid cold to meet Gucci Mane face-to-face at Reebok's Union Square store, and the event was a lituation to say the least.

The meet and greet was held to celebrate the Workout Plus franchise as well as to christen Guwop’s induction to the Reebok Classic family.

A few lucky fans were also blessed with free swag like signed copies of his autobiography and co-branded tote bags. Legendary sneaker customizer Dan Gamache of Mache Customs was also on hand to put his own touch on the Workout Plus and even ended up gifting a pair to Gucci himself.

Attendees got their photo taken with Guwop and were also treated with a decked out photobooth resembling a custom issue of Highsnobiety magazine.

1 / 9

Check out the video and photos above to see everything that went down.

We Recommend
  • Reebok's ‘3:AM NOLA’ Collection Pays Homage to Its New Orleans Roots
  • Atlanta Artist FRKO Rico Talks Why His Reebok Collab Is Huge for the Culture
  • Atlanta Showed up in Full Force for Reebok Classic’s Latest “3:AM” Launch
  • Creative Collective LVRN on Repping Atlanta and Collaborating With Reebok
What To Read Next
  • adidas’ Slickest Slipper Sneaker Strikes Gold
  • Supreme’s New Shoe Has an Actual Job History
  • Nike’s Creamiest Runner Doesn't Need Laces to Be Fly
  • Patrick Dempsey Channels the Ethos of Jack Heuer
  • Nike’s Butter Yellow Forces Are Undercover Cuties
  • The Best Gallery Weekend Show Was This Shoppable Store