The Coolest Place in Paris? The Reebok Vault
If you're in Paris right now, you're probably hopping from one Fashion Week appointment to the next, sweating through your outfit, and trying to figure out which events are actually worth squeezing into an already packed schedule. If you’re after a little sneaker nostalgia, here's one you should make time for.
From June 25 to 29, Reebok and Slam Jam are taking over Galerie FX in the Marais, turning the space into a deep dive through more than a century of sneaker history and the silhouettes, subcultures, and communities that made Reebok what it is today.
Split into four rooms, the space gives insights into Reebok’s history, with each chapter highlighting a different era and design philosophy that helped shape the brand. You start in the Slam Jam and Reebok's Archive, which is packed with everything from basketball icons and vintage runners to forgotten pairs that deserve a second look. Then comes the Classics, which is exactly what it sounds like: the shoes that never really went away. Expect staples like the Freestyle and a closer look at why some silhouettes have managed to outlive every short-lived trend cycle.
The journey then moves into LTD Street. Highlights include the Daytona DMX, a revived '90s runner with Reebok's signature "moving air" cushioning, alongside other models that were well ahead of their time. The last room, LTD Fashion, brings things into the present. This is where Reebok's more futuristic side comes into play, with styles like the chunky 2000-aesthetics Ultra Mule and technical Spike Racer proving that the brand knows how to look back but does not get stuck in the past.
So if your Fashion Week calendar has one free slot (or even if it doesn't), make it this one. Worst case? You spend half an hour looking at great sneakers. Best case? You get to take some home. Visit the pop-up at Galerie FX in the Marais (16 Rue des Quatre-Fils) before June 29.
