Seth Rogen has issued an apology for the use of blackface on the set of upcoming comedy Good Boys, which he is producing, IndieWire reports.

The controversy broke via TMZ on Wednesday. The website published a picture of an 11-year-old child actor standing in for the movie's star, Keith L. Williams, wearing blackface, an afro wig, and a fat suit.

In a statement, Rogen said, “I should start by saying this shouldn’t have happened, and I’m terribly sorry it did. I won’t give excuses for why it happened. I’ll just say that as soon I was made aware of it, I ensured we put an end to it — and I give my word that on any project my team and I are involved in, we will take every precaution to make sure something similar does not take place again."

Rogen said he will be more proactive in future, adding, "Reacting isn't enough."

Good Boys is set for release in August 2019.

Next, a prequel to 'The Sandlot' is officially in the works.